As AI continues to flourish, this trend has also reached Amazon operations. A friend of mine said they wanted to find a service provider to adjust their AI advertising, but upon closer inspection, it seems more like automated advertising rather than true AI.
I also tried using my existing tools for testing and configuration, and successfully achieved automation for adjusting Amazon advertising. I would like to share the setup process and some parameters with everyone.
Table of Contents#
01 / Implementing Advertising Automation with Amazon Backend
02 / Implementing Advertising Automation with ERP
03 / Quickly Analyzing Advertising Reports with GPTs
04 / Disclaimer
01 / Implementing Advertising Automation with Amazon Backend#
Automatically Downloading Archived Advertising Reports#
Many students who want to review past advertising data may find that they can only download data for up to 65 days. However, we can actually set up automatic downloading of advertising reports in the Amazon Advertising Backend. Each automatic ad will have its corresponding record preserved and archived in a group. This is very convenient for conducting comprehensive analysis of advertising data in the future.
In the Amazon Advertising Backend, create a report in the Search Advertising Reports section, set the request time to be periodic, and set the end date to the furthest possible time. Once set, Amazon will automatically download the reports based on our settings within the specified period.
The image below shows the content of our automatic report setup. Whenever we visit this advertising report group, we can download the generated reports at any time.
![[Automatic Download of Archived Advertising Reports.png]]
Automatically Adjusting Advertising Budget#
In the Amazon Backend Advertising Campaigns, under Budget Rules, you can set up automatic rules to adjust the advertising budget based on the conditions we set. There are two types of rule categories: time-based and performance-based. Here, we will focus on the performance-based settings.
- ACOS (Advertising Cost of Sales): Increase the advertising budget by 100% if it is less than or equal to 20%.
- CTR (Click-Through Rate): Increase the advertising budget by 100% if it is greater than or equal to 1%.
- CVR (Conversion Rate): Increase the advertising budget by 100% if it is greater than or equal to 15%.
- ROAS (Return on Advertising Spend): Increase the advertising budget by 100% if it is greater than or equal to 5.
Time-Specific Advertising Placement#
In the Amazon Backend Advertising Campaigns, under Advertising Campaign Settings, the advertising campaign bidding strategy can be set to automatically adjust CPC (Cost Per Click) based on the conditions we set, in order to achieve the goal of time-specific advertising placement.
For example, if CPC is set to $0.5 and the bidding adjustment is set to 100% from 6 to 18 o'clock, then our bid will be $1 during that time period, allowing us to gain more exposure and clicks during peak hours.
02 / Implementing Advertising Automation with ERP#
All ERPs on the market can perform advertising operations such as keyword bidding, time-based budgeting, and automatic negative and positive keyword addition. To avoid suspicion of advertising, I won't recommend any specific ones here. I will only provide some numerical values for your reference:
- Negative Keywords: Set to not display ads after 15 or more clicks without generating sales, for all ad types except for precise ads.
- Positive Keywords: Conversion rate greater than 10%.
- Bid Increase: Clicks less than 10 and impressions less than 500 within two days.
- Bid Decrease: Conversion rate less than 10% or ACOS greater than 50%.
03 / Quickly Analyzing Advertising Reports with GPTs#
Recently, I've been fascinated by AI, so I spent a day training a GPT model specifically for analyzing Amazon advertising based on my understanding of it. Here are the results.
Uploading Search Reports#
![[gpt-advertising-analysis-process.jpg]]
Receiving Optimization Suggestions#
![[gpts-advertising-analysis-results.png]]
Currently, it can only suggest positive and negative keywords, CPC adjustments, bid decreases, and advertising placement recommendations.
04 / Disclaimer#
Currently, I have only implemented advertising automation suitable for beginners and those with a wide range of products. If you are aiming for best-selling and high-quality products, manual intervention is still necessary to achieve better results.
The numerical settings above are specific to my situation and may not apply to all sellers. They are for reference purposes only.